Ultra Fast Fashion Just Got Ghosted (By France, No Less)
- erinwornout
- Jun 25
- 2 min read
France has implemented a new law that has made ultra-fast fashion illegal. We expected no less from the fashion capital.
In a move that has fashion obsessives clutching their reusable totes, France’s parliament just voted—unanimously—to crack down on ultra fast fashion. Think eco‑taxes on throwaway clothes, influencer ad bans, and fines that could reach half the garment’s price by 2030 .
What’s Actually Changing?
Eco‑Levy on Trash ClothesBrands producing excessive volumes—like Shein with 7,200 new items daily—will pay an eco‑tax: €5 per garment in 2025, rising to €10 by 2030 (capped at 50% of the retail price) .
Fashion Ads Are CancelledStarting in 2025, fast fashion ads—including influencer deals—are banned. Brands violating rules could be fined €20,000 for individuals or €100,000 for businesses.
Eco‑Score TransparencyWebsites must show environmental impact information on fast fashion items. Fines can reach €15,000 for infringements.
Why Does It Matter?
Fashion’s Polluting Problem: Textiles create ~10% of global greenhouse emissions—more than air and sea combined—and are major sources of water pollution .
Trash Tonnages: In France alone, 700,000 tonnes of clothes end up in landfills annually.
Tipping the Scale: Revenue from the eco‑levy funds will support recycling, eco‑design, and repair initiatives, helping the slow-fashion brands that actually care.
This isn’t just politics—it’s personal. France just set the gold standard for slow fashion by legally forbidding wardrobe waste. We get it: fast fashion can feel addictive. But when 7,200 new Shein pieces drop daily, you realise it’s not about desire—it’s about programming.
This law flips the script. You're not bad for feeling tapped into trends, but the system is rigged. And honestly? We’re here for a future where style never has an expiry date.
Still a Journey
The Senate still needs to pass it—expected anytime soon.
Critics worry poor folks who rely on cheap fashion could get squeezed .
Some say big brands are sneaking around eco‑guidelines and loopholes .
But hey—every revolution starts somewhere. And France just started one.
“but we can’t do anything”…
YES you can. Ditch at least one fast fashion habit this week: resell it, refashion it, or just... not buy it. Support ethical brands, repair your pieces, or pop them back into rotation. Remember: you don’t owe fast fashion your attention—or money.
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