Because Style Shouldn’t Be Disposable — Chanel Said So

Introducing Nevold - Chanel unveils new recycling platform.

Chanel is quietly making history with Nevold—its new standalone venture aiming to transform waste into high-end materials. Think of it as Chanel’s third pillar, alongside Ready-to-Wear and Métiers d’Art, signaling a smart and sustainable evolution in luxury fashion.

What Is Nevold?

Nevold (short for “never old”) is a B2B circular-materials platform designed to recycle textile offcuts, unsold garments, and leather scraps into luxury-grade components. These hybrid materials—like recycled yarn blends and leather reinforcements—are used in Chanel’s tweeds, bags, and shoes. Led by Sophie Brocart, former CEO of Patou, Nevold builds on projects like L’Atelier des Matières, Filatures du Parc, and Authentic Material, and partners with universities like Cambridge to scale innovation.

Why It Matters

Material scarcity meets luxury standards

Chanel is facing resource limitations—think cotton, wool, silk, leather—and needs solutions that maintain couture quality.

A circular, scalable business model

Rather than keeping innovations in-house, Nevold’s open platform invites other brands—from luxury to activewear—to use its recycled materials.

Action over marketing

Chanel isn’t chasing sustainability buzzwords—it’s building a resource-resilient future through long-term investment, with funding between €50–80 million to start.

Progress with purpose

Already, 30% of its handbags and 50% of its shoes feature Nevold-developed recycled components, replacing plastic with leather and introducing recycled yarns in tweed—real-world footsteps, not promises.

Our Takeaway

Nevold proves luxury doesn’t have to conflict with circularity. By turning waste into value—and inviting others to join—the initiative delivers on style, substance, and sustainability. Chanel didn’t just lean into slow fashion; they created their own blueprint for it.